CONCEPT + Art DirectIoN + PRODUCTION

Bank of America | MLB Fan Exchange

We increased excitement for the 2017 World Series by creating the first ever MLB “Fan Exchange.” We sent one Dodgers fan and one Astros fan to Game 2 and 4 of the World Series — the only catch was each had to spend their time with the other cities friend group while in the opposing city. The two fans didn’t know each other prior to the exchange. We recorded the trip and game highlights via Instagram and cross promoted on Facebook and Twitter.

 

Game 2 Video: Astros fan travels to LA

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Game 4 Video: Dodgers fan travels to Houston

 
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Miscellaneous 2016 and 2017 Post Season concepts.

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Additional Credits


Copy Partner:
Drew DiSabatino