Design

Above the Influence | #WeGotYou

Designed from scratch 250+ emojis resembling but not identical to iOS emojis. I did not concept the campaign, just created the emoji family used for the website, print, digital, and OOH properties. Campaign received considerable press coverage.

 
ATI_User1.png
ATI_User5.png
ATI_User4.png
ATI_Users_0002_3.png
ATI_WeGotYou_CaseStudyPics_OOH-Main.png
ATI_WeGotYou_CaseStudyPics-OOH2.png
ATI_Users_OOH_0002_sm3.png
ATI_Users_OOH_0001_sm2.png
ATI_Emojis.png
ATI_Users_Press_0002_3.png
ATI_Users_Press_0000_1.png
ATI_Users_Press_0001_2.png

Additional Credits

Motion Graphics: Marcio Lima
Art Director: Alyssa Fishman
Copy: Amanda Roberts